Case studies
The direct deep-dives.
Xcelerate 2026IIIT Naya RaipurWinner
The Challenger's Roadmap
Sustainable expansion for Too Yumm!
Reframed challenger-brand growth as a “health paradox” — distribution, product, and occasion pillars anchored by AI-connected smart dispensers.
FMCG GrowthChallenger BrandDistributionProduct Strategy
E-Summit 2026IIIT Naya RaipurWinner
The Global Dairy War
Can Amul's cooperative model challenge Nestlé?
A hybrid B2B → B2C playbook for Amul's global expansion — anchored on diaspora-first entry and QR-scannable farmer traceability.
Global StrategyMarket EntryCooperative ModelBrand Positioning